Introduction to Infinity Real Time Campaigns

Every contact the bank has with the customer is valuable and should be used to the benefit of both the client and the bank. A bulk outreach campaign, poorly directed messaging or inappropriate recommendations are a waste of both the bank’s opportunity and the client’s time. It is therefore critical that the bank’s engagement capabilities are optimised to offer the right engagement, at the right time, across the right channel.

An engagement could be to offer a product, inform the customer of a new product feature, remind a customer of something or advise a customer of something they may not be aware of but would benefit from.

The Temenos Infinity Real Time Campaigns solution makes use of Infinity’s unique blend of technologies, and its position at the heart of the bank’s digital solution, to ensure that the right engagement is presented, whether it is an email, sms or a banner on the bank’s website.

The main features of the Infinity Real Time Campaigns solution are:

• The Right Time: Engagements can be triggered by anything from: an analytical outliers, PFM (Personal Financial Management) analysis, core banking emitted events, in-app actions or an external recommendation (manual or 3rd party system).
• The Right Place: Engagements can be communicated through any online channels. As Infinity DBX provides the technology for mobile apps, allowing RTE to distribute engagements through banners, popups and carousels, notifications and alerts, in-app push messages. Where an engagement cannot or should not wait until the client is using the app, there is also the possibility to push engagements to offline channels such as sms, email or secure messages.
• The Right Person: Using enriched contextual data, the bank can strictly define which customers qualify for an engagement, taking into account previous campaigns, customer consents and ongoing engagements, to ensure that only relevant engagements are proposed for a customer.

Infinity Real Time Campaigns is a powerful and comprehensive marketing solution that enables banks to digitally engage with, and empower customers by providing rich, compelling user experiences at every touchpoint. Its main objective is to manage real time communication with customers through digital Channels. Its focus is to help banks manage and drive customer engagement to enable them more effectively to:

• Sell new products.
• Retain customers.
• Reward customers for loyalty.
• Drive customer advocacy.

Infinity Real Time Campaigns solution allows a bank to create a communication program (campaigns) for customers. It integrates all data to provide a single product catalogue. Each campaign is activated by an either an external event (e.g. funds transfer) or from the channels (e.g. a customer logging into the Internet Banking application) and the targeted audience is identified dynamically based on profiles.